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Fundly Wallet Case Study

Fundly wallet is an app that allow users to set up and manage a bank account without having to go to a physical location.

My Role

Ux designer, UI designer, Motion designer, Ux researcher

Duration

One Month

Problem Statement

The current banking landscape demands a user-friendly digital solution, but many existing apps fail to meet user expectations. Common issues include complicated navigation, inconsistent design, slow performance, and inadequate customer support. Users need an intuitive, reliable, and secure banking app to manage their finances efficiently without visiting a physical location. Our goal is to design a new banking app that addresses these pain points, providing a seamless, engaging, and supportive

Understanding the USer

Goals
  • Simplify Navigation: Redesign the app’s information architecture to ensure intuitive navigation, enabling users to easily locate and access key features and services.

  • Standardize Design: Develop and implement a cohesive and visually appealing design language that ensures consistency across all app interfaces and interactions.

  • Optimize Performance: Improve the app’s technical performance by reducing load times, eliminating crashes, and ensuring smooth, responsive functionality.

  • Enhance Customer Support: Integrate robust customer support features, including in-app chatbots, comprehensive FAQs, and live support options, to provide users with efficient and effective assistance.

  • Strengthen Security: Implement advanced security measures to protect user data, including encryption, multi-factor authentication, and regular security audits, to ensure the highest level of data protection and build user trust.

Expected Outcomes
  • Increased user satisfaction and engagement with the app.

  • Higher user retention rates due to improved usability and reliability.

  • Enhanced trust and confidence in the app’s security features.

  • Positive user feedback and reduced complaints related to navigation, performance, and support.

  • A stronger competitive position in the digital banking market through a superior user experience.

User Research

In my UX research for the banking app redesign, i conducted in-depth interviews with 4 diverse users, revealing issues like complex navigation, inconsistent design, and slow performance. I created empathy maps to capture user emotions and developed personas to represent key user segments: busy professionals, tech-savvy millennials, and senior retirees. User journey maps highlighted critical friction points, such as complicated transactions and poor support. Based on these insights, I recommended simplifying navigation, standardizing design, improving performance, enhancing support, and strengthening security to create a more user-centered app experience.

Empathy Maps

User Personas

fundly personas.png

User Journey Maps

Generating ideas for the final design


Generating ideas for UX design is a multifaceted process that begins with user research. This foundational step involves gathering insights directly from the users through various methods such as interviews, surveys, and usability testing. By deeply understanding the users' needs, pain points, and behaviors, I can uncover valuable information that guides the design process. 
With the user research data in hand, I move on to creating user flows. User flows map out the steps a user takes to complete a task within the product, highlighting key interactions and decision points. This helps in visualizing the user's journey and identifying any potential obstacles or areas for improvement. By aligning these flows with the users' needs and goals, I can ensure a smooth and intuitive experience.
Next, I work on the information architecture (IA). This involves organizing and structuring the content in a way that makes it easily accessible and understandable for the user.
Finally, I create low-fidelity wireframes. These simple, grayscale sketches represent the basic layout and structure of the product's interface without the distraction of detailed design elements. Wireframes focus on functionality, allowing me to experiment with different ideas and iterate quickly based on feedback. This step is essential for visualizing how the user flows and information architecture come together in a cohesive design.
Throughout this process, continuous user feedback is vital. By regularly testing and refining ideas based on real user input, I can ensure that the final design is both effective and user-friendly. This iterative approach allows for the creation of a UX design that truly meets the needs and expectations

User Flow Diagram

Information Architecture

Low Fidelity wireframes

Starting the Design

Starting the design process for Fundly involved creating mockups and high-fidelity prototypes, crucial steps in bringing the vision to life. Mockups provided a detailed visual representation, incorporating branding, color schemes, and typography, helping me make key design decisions early. High-fidelity prototypes built on these mockups by adding interactive elements, simulating the user experience more realistically. This allowed for user testing and feedback, ensuring the design was polished, intuitive, and aligned with user expectations, ultimately enhancing the overall effectiveness and appeal of Fundly.

Hi-fi Mockups

Onboarding and log in screens

Transfer Screens

Main Screens

Activate Card Screens

Other Screens

Hi-fi prototype

Recommendation

Thank You

For a successful banking app, it is essential to focus on security, user experience, and functionality. Prioritize robust security measures, including multi-factor authentication, encryption, and regular security audits to protect sensitive financial data. Develop a user-friendly interface that allows customers to easily navigate and perform essential banking tasks such as checking account balances, transferring funds, paying bills, and managing investments. Ensure the app provides real-time notifications and alerts to keep users informed of their account activities. Integrate advanced features like mobile check deposits, personalized financial insights, and customer support chat to enhance user satisfaction. 

User Research

User Personas  

Journey Maps

Empathy maps

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